GrassrootsSM Research
GrassrootsSM Research is unique to RCM. The GrassrootsSM division combines over 10 in-house employees, a global network of over 250 independent, experienced journalists and field force researchers, and over 50,000 industry contacts. We use this network to apply innovative market research and investigative journalism techniques to identify stock and sector trends before our competitors do.
Since 1984, freelance reporters who provide research to GrassrootsSM have conducted over 250,000 interviews on hundreds of wide-ranging subjects; these have included discussions with port managers regarding global shipping markets, dialogues with software resellers about new products, and conversations with cardiologists about cholesterol-lowering drugs. Further to this work, our field researchers carry out extensive interviews with consumers regarding purchasing behaviour. The findings of our GrassrootsSM reports complement our fundamental research, resulting in high conviction investment decisions for client portfolios.
GrassrootsSM exemplifies our commitment to going beyond traditional fundamental research and provides a unique source of information advantage to analysts and portfolio managers that directly benefits our clients. It is part of being RCM informed.
GrassrootsSM Research is a division of RCM. Research data used to generate GrassrootsSM Research recommendations is received from reporters and field force investigators who work as independent contractors for broker-dealers. Those broker-dealers supply research to RCM and certain of its affiliates that is paid for by commissions generated by orders executed on behalf of RCM's clients
